Our underlying philosophy is that your Google Ads campaign needs to be a profit-making exercise for your business, if it isn’t then you are paying too much GST (Google Stupidity Tax).
Which means when we look at your campaign, we’ll focus less on the amounts of clicks, impressions and other data that is secondary, and focus more on the stuff that matters, such as average costs per lead/sale, and the number of conversions and revenue you are generating (assuming there are no restrictions).
At the end of it, the advice we provide will be geared to making your ads perform better, generate more return on your investment and help you reduce wasted spend
which is so commonly overlooked in many of the accounts we have taken on board.
If you want to find out how your campaign can become more profitable and reduce needless wastage, our Google Ads audit will help guide you in the right direction.